Teres Kids creates clothing that helps keep kids happy and active | 100% organic cotton | Made in the USA
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I started a small business making small things for small people. My company, Teres Kids, makes the world’s most comfortable children’s clothing. I started making these small things with the simple idea that if I just stayed totally focused on making the best kids clothes, everything else would fall into place. It’s sort of like the approach I’d read that Steve Jobs had with Apple.
To make the world’s most comfortable children’s clothes, Teres Kids quickly learned that we had to use organic cotton and we had to manufacture our clothes in America. This was the easiest way for us to ensure that our clothes maintained the highest levels of product quality and therefore comfort.
Organic cotton clothes made in America also turn out to be incredibly durable clothes. This means Teres Kids clothes deliver outstanding consumer value.
To be honest, I didn’t really start my company thinking about consumer value. Like I said, I started out thinking about comfortable clothes, but the clearest path to comfortable clothes led to organic cotton, then to made in America, then to superior quality, incredible durability, and – Presto! – consumer value.
Its funny how starting with a simple idea to make little things can grow to where it bumps up against big things.
So now, when I see something like the recent controversy over the US Olympic team uniforms made overseas (big thing #1), I compare it to my experience with Teres Kids. I’m sure the person who decided to make the Olympic uniforms overseas thought they would save on manufacturing costs. I’m also sure they now wish they had made a different decision.
If from the outset, the key question had been, ‘how can we make the best US Olympic team uniforms,’ did someone really say, ‘let’s make them in China.’ What as their core focus starting out? Generating tons of negative press coverage?
At Teres Kids, everything about our clothes and our company grows out of our commitment to our customers. Once people started wearing our clothes, their incredible comfort attracted the attention of a large and growing niche market.
Teres Kids is now the leading brand directly serving the millions of children who suffer from some form of tactile sensitivity including autism, sensory processing disorder, eczema and skin allergies, as well as highly sensitive children (big thing #2).
These children and their families, along with doctors and therapists who work with tactile sensitive children, are now among our most important customers, advocates, advisors and investors.
Teres Kids is a young, emerging brand. In addition to friends and family, we’ve been able to raise some seed capital from investors and secure some small commercial loans. The good news here is that Teres Kids sales volume continues to grow. Children and families love our clothes.
This good thing, however, presents us with a serious challenge. We struggle to acquire the capital and financing to support the increased production we need to keep pace with our growing order volume. So, we’ve launched a crowd funding campaign on Kickstarter (big thing #3) to help us make more clothes.
Check out our Kickstarter campaign. You can add something small, spread the word and help Teres Kids turn into something big.
I spent the morning at Indigo Baby helping owner (and Teres Kids Director of Sales) Alania Cowie prep the Teres Kids collection for American Express’s Small Business Saturday. We were a bit sluggish, it being the day after Thanksgiving. We started with much needed coffee. All hands were on deck to receive, tag and merchandise
Teres Kids – Happy Active Clothing Teres Kids is a breakthrough children’s clothing company. Our core focus is optimal comfort. Teres Kids clothes are great for all children. They are also a much-needed solution for millions of children suffering from tactile sensitivities — this includes children with autism, sensory processing disorder and eczema.
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